Issue 13 | Feature brought to you by Mövenpick Residences and Pool Villas
A brand defines a product. A good brand is recognisable and tells you exactly what that product sets out to do. Consumers trust brands that are well established and appreciate their reliability as they can be sure that they will live up to their name.
Mövenpick Hotels and Resorts is one of those brands. You know exactly what you get, plus some more. A five-star global hotel operating across Asia, Europe, Africa and the Middle East, it is considered to be one of the top 50 leading hotels. Mövenpick prides itself on its reputation in the industry that has been created due to its exemplary high level of service.
As the founder of Mövenpick, Ueli Prager, was fond of saying, “We aren’t doing anything extraordinary, we are simply successful because we are doing quite normal things in an extraordinary manner”.
Mövenpick Residences and Pool Villas are no different. Developed by Apex Development Public Company Limited, this 29.5 rai slick development in Pattaya looks from afar like the sail of a yacht, which is fitting since it sits in prime position on Na Jomtien beach. The Mövenpick Siam Hotel occupies one side of the tower, the Mövenpick Residences the other and all have unrivalled panoramic sea views, high ceilings and private balconies giving that feeling of being out at sea. The Pool Villas are behind the tower surrounded by lush vegetation and are carefully designed to provide luxury and privacy, as well as featuring its own private walkway to the beach. Both are modern in design with contemporary features, exactly as you would expect from a premium brand like Mövenpick.
The icing on the cake is the commitment to an international standard level of service. The development’s quality will contribute towards capital appreciation, but how the building is maintained in the future is paramount. With such a renowned brand as Mövenpick, investors are reassured that its reputable five-star service is executed throughout. Gardens are maintained, the impressive beachfront pool is tended, cleaning and remedial works are carried out as standard. “People trust us. People understand that at Mövenpick Residences & Pool Villas, we can be sure to provide a good rental return of up to 15 years on their property”, comments Aekkachai Na Ranong, vice president of sales and marketing, Apex Development Public Company Limited.
Investors have the opportunity to enjoy their property for up to 30 days each year, and the confidence that Apex will look after it and generate an income for them for the rest of the time. Customers of Mövenpick Residences & Pool Villas also automatically become a Mövenpick VIP Member entitling them to exclusive privileges in the hotel. From pampering in the spa, dining in the resort’s choice of restaurants to sailing the Gulf of Thailand aboard a Lagoon 500 Catamaran, guests really do enjoy the best that Apex and the hotel has to offer.
With over 40 years of business under their belt, Mövenpick has proved its success in the industry. They achieve Prager’s philosophy, so what is there not to trust about such a strong brand?