Singha Estate found success in the low-rise housing sector last year and will unsurprisingly push further into this segment in 2023. The firm is set to launch five new projects over the coming months with these boasting a combined value of THB10 billion. It will once again eschew condominiums in favor of luxury and superluxury homes.
That makes a lot of sense considering just how successful Singha Estate housing projects were last year. SANTIBURI The Residences sold out in record time after launching in 2022 with homebuyers impressed by the unique combination of design and exclusivity on offer.
Meanwhile, Siraninn Residences, another upscale housing development, is currently 95 percent reserved. While a new entrant into the sector, Singha Estate believes it offers something the market lacks.
“Our project development places a strong emphasis on not just quality but also branding. Singha Estate is determined to develop housing that fulfills diverse lifestyles while maintaining a proper housing balance and perfect living. We aim to ensure that a home is truly a legacy that can be timeless and preciously passed on from generation to generation,” Khun Nattavuth Mathayomchan, Singha Estate Chief Residential Development Officer, explained in a press release.
Related: What do Thai developers have planned for 2023?
Singha Estate charts its course for low-rise housing
The road to becoming a successful luxury, low-rise housing developer began in 2021 when Singha Estate sold its stake in Nirvana Daii. This transaction allowed the developer to turn its attention to high-end housing and make more significant inroads into the sector via its own brands which are more upscale compared to Nirvana Daii’s work.
Next up for Singha Estate is the launch of its home-office brand, SENTRE. The project is located on Pattanakarn 32 Road and features three-story home offices designed with convenience and luxury in mind.
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