Siam Discovery is set to revolutionise the shopping experience.
Shoppers are going to get a lot more than they bargained for when they step foot into Siam Discovery. It won’t be the first time Siam Piwat Co Ltd. wows the public with its prestige shopping centres. Some of Siam Piwat’s past retail developments include Siam Paragon, Siam Center, Paradise Park and a partnership with ICONSIAM.
The grand opening on 28 May 2016 is expected to be an extraordinary affair, as 300 million baht has been spent on the event and promotions alone. This will be when customers experience “The Biggest Arena of Experiments,” which is part of “The Exploratorium” inside Siam Discovery. Visitors are invited to play with Siam Discovery and find what expresses their own identity best.
With over 40,000 square metres of space showcasing five different categories of products and spanning across six floors, there is something to meet everyone’s desires. The category list includes a range of product types between trendy, sustainable, innovative and everyday goods. However, products won’t be placed into shops, they will be found on the floor that fits its personality. A revolutionising new concept new to shopping centres.
Floors to explore at Siam Discovery:
- Her Lab – modern fashion goods and services for ladies.
- His Lab – everything needed for men.
- Street Lab – fine selection of street style products.
- Digital Lab – products that strike a chord with the digital generation.
- Creative Lab – offers inspiration and encourages creativity.
- Play Lab – dimensions of fun for the community to share experiences together.
Charnchai Cherdchuwongthanakorn, senior executive vice president of Siam Piwat, is quoted;
“What makes Siam Discovery different is that it offers a lot of exciting experiences throughout the venue. Products are presented as part of a story-telling narrative that is engaging and interesting… Visitors are invited to experiment with new ideas, to chat, advise and share stories to make a visit more fulfilling… Siam Discovery also offers an interactive community of ideas for the new generation as well as a hangout for like-minded people to share their experiences and build relationships.”
Marking Siam Discovery as a new worldwide retail destination, visitors are eager to get in and explore the one-of-a-kind experience. Whether it’s shopping for renowned international brands or over 5,000 local brands, innovating in Discovery Hubba’s co-working space, working out in Virgin Fitness or dining in one of the world’s most famous and sensational restaurant brands – the public wants in! And, that’s just what Siam Discovery is going to do.
Siam Discovery is inviting 500 members of the public to their opening by visiting www.siamdiscovery.co.th.