With all the competition to sell properties online, home-seekers and investors looking to buy condos in Bangkok are constantly being inundated with information provided by agents and developers. The seemingly endless amount of properties available can be overwhelming for the searchers who may wind up spending only seconds looking at a property listing before they move onto the next.
If you are selling a property in Bangkok (or anywhere in Thailand in Thailand for that matter), there are certain keywords that have been proven to catch the eye of home-seekers. Take a look at the words below and if your listing doesn’t include them, you may want to consider re-writing your property descriptions.
1. “Walk/walking distance/walkable to…”
The meaning of a “great location” varies from person to person. Someone with a car or motorbike might think that a property within a ten minute drive of a BTS location is a great location, but consider that not everyone has this mindset. Bangkok is growing with people who rely strictly on public transportation, and these buyers need to be considered when you’re writing your listings description. Anything that the condo or house is in walking distance to should absolutely be mentioned, as this is what will register with your home-seekers, helping to paint them a more accurate picture of the area. Even if it’s just a 7/11 or a restaurant that’s part of the development, it’s worth stating if you want to get noticed more. Try to quantify it with phrases like “just steps from,” “a five minute walk to,” or “walking distance to.”
2. Neighbourhood names.
Always, always mention the neighborhood that your property is in if it is either a desirable or up-and-coming area. It’s not in your favor to assume that buyers are going to look it up on a map or figure out what area it is in on their own. Remember that these buyers are maybe giving your listings only a few seconds of attention. Take out the guess work for them. Mentioning the neighborhood also gives your property a better chance of being picked up on Google.
3. Finishing/finished with/ specific materials
Again, you want to paint a picture of the property for homebuyers. “Granite countertops” or “maple trimming” really gives the reader an up-close and personal idea of what it feels like to spend time in your property before they get there. If the finishes that come with the condo or home are a commodity, they should definitely be mentioned.
Keep in mind that different buyers like different things, and what’s trendy now ultimately changes with time. However, quality materials will always be in-vogue and thus desirable details to property seekers.
4. Floor plan and ambiance description words
Is it an open floor plan? Railroad style, ranch or two-storey? All of these types will appeal to different buyers for different reasons, so it’s best to be truthful and descriptive when it comes to talking about the layout of your property. Things like storage space is important to mention, as is anything that would let your potential client know that there is outdoor space (is there a balcony or an outdoor pool area?). It’s also great to mention where and how natural light is received within the property. If there are huge portrait windows or skylight windows, let your reader know that this particular unit will be filled during the daylight hours. If there’s a kitchen nook that someone wouldn’t know about by looking at the pictures, state it in the description.
5. Brand names.
People love to hear about brands they know, but it’s actually usually beneficial to mention brands they don’t know as well. If there is a brand mentioned that the reader is not familiar with, their ears will still perk up with curiosity, buying you a few extra minutes of attention on your listing. If they do know the brand, it is a way to accurately describe the property’s style and aesthetic in detail, without having to be creative or catchy.
