When it comes to Pokémon – you gotta catch ‘em all – and the real estate industry is capitalising on this concept with the latest release of Pokémon GO an application that allows users to find hidden Pokémon monsters in real world locations utilising Google Maps technology.
If you haven’t already heard about the app, Pokémon GO is a game available on both IOS and Android smartphones and it sets players out on a real life treasure hunt to collect rare Pokémon. Even more, the app was designed with pre-selected locations to be used as Gyms and PokéStops – and these sites are a big deal.
Once a player reaches level 5, they can battle at Pokémon GO Gyms and potentially become the leader of the site. The Gym locations are easy to spot on the map, just seek out the large white platform lined by spotlights which are typically placed in prominent real-world meeting sites such as malls and popular landmarks.
PokéStops are notable locations where players gain valuable items to enhance their inventory such as better quality Poké Balls to catch more Pokémon, eggs that will eventually hatch into a full Pokémon and even installations that will lure extra Pokémon to them.
Understanding the level of importance Pokémon GO Gyms and PokéStops have to offer, some real estate listings have included their vicinity to Gym sites whilst established businesses like coffee shops have altered their marketing, once they realised their business is a Gym, to invite players inside to catch the little monsters… and purchase goods too.
The augmented reality game is changing the way people interact with one another, travel, conduct business and even plan out their life. Here, at Dot Property, employees are exchanging their smartphones for a different model with the correct processor just for the opportunity to download Pokémon GO and one employee’s family member is now seeking a wedding venue that features a Pokémon GO Gym.
The game is currently only available in the United States, Australia and New Zealand but it’s rumoured to arrive in Thailand this coming week.
Who knows what price loyal Pokémon GO fans will pay for the perfect Gym or PokéStop location in order to catch ‘em all – especially something as rare as a Mewtwo.