Could this be the next hotspot for Phuket property buyers and investors?
Baba Beach Club Phuket is the latest branded residential estate and luxury beach club hotel on the island, and will be managed by the team behind the internationally acclaimed estate Sri Panwa.
Located on a 42-rai pristine oceanfront plot on Natai beach, just 20-minutes from Phuket International Airport, the project is a joint-venture between China’s Junfa Real Estate and Thailand’s listed developer Charn Issara Development.
“Offering 180 meters of unspoiled sandy beachfront with full panoramic views of the sunset, Baba Beach Club Phuket will combine Phuket’s iconic Chino Portuguese style and Shanghai Tang’s colorful, fun and joyful theme into Baba Beach Club Phuket’s own modern tropical style,” said Issara Junfa’s Managing Director Vorasit ‘Wan’ Issara at a press conference in Bangkok yesterday.
“The launch of Baba Beach Club Phuket will play a pivotal role in redefining the Natai area, and putting the area on the map for tourists as well as for residential real estate buyers” added Aliwassa Pathnadabutr, Managing Director, CBRE Thailand, the project’s sole sales agent.
Buyers for resort properties in Phuket have traditionally focused on the West Coast areas of Kamala, Surin, Bang Tao and Layan; areas where there is a higher concentration of high-end and luxury properties. According to CBRE Research, 86 percent of completed condominiums and 50 percent of completed villa supply is located on the West Coast.
However, Phuket is now going through a similar trend as Bangkok where prime land has become scarce, therefore location trends are shifting with new key locations emerging.
Prime sea view and beachfront sites with good accessibility and proximity to amenities are becoming rare, and if available often very expensive particularly in the West. The West Coast is also becoming densely developed with increasing traffic congestion.
“We are now seeing upcoming locations where beachfront and sea-view sites, which still offer an unspoiled environment, available at a more affordable price compared with traditional west coast areas.
“Apart from direct beach frontage, a key character of an emerging location is accessibility to the airport. The two key areas we see as emerging luxury locations are selected areas on the East Coast and Natai Beach in Phang Nga” added Aliwassa.
Natai is essentially an extension of Phuket’s West Coast, but one that offers privacy and exclusivity. The neighbourhood features private beachfront individual villas as well as quality resorts.
The unspoiled nature of the area and its tropical surroundings make the area an ideal location for luxury resort residence and a getaway for visitors. Yet, the area offers connectivity to Phuket’s key amenities where leading luxury resorts on Mai Khao Beach are located 20-minutes away and retail amenities, golf courses and marinas are within half an hour.
Mai Khao itself was once an emerging location several years ago where there were only one or two five-star resorts. Today the area is home to leading luxury resorts such as well as the recently completed Baan Mai Khao condominium.
“We see the potential for Natai to develop and evolve in a similar way to Mai Khao.,” she added.
Baba Beach Club Phuket will comprise 16 hotel ocean villas, six five-bedroom beachfront villas with a built-up area of 1,300 sqm, 36 two-bedroom pool vllas and 104 one-bedroom Baba Suite or Pool Suite and two-bedroom Penthouses. Designed to create a fun and energetic atmosphere, the project features a fitness, spa, natural swimming pools, restaurants and bars decorated with a theme that embraces the sea, matches the natural environment and delivers a true tropical luxury lifestyle.
Baba Beach Club Phuket will be completed and operational in Q4 of 2016 with a total project value of THB 3 billion. The project is currently pre-selling at the Siam Paragon Luxury Property Showcase at Siam Paragon in Bangkok until October 18, and has exclusive offers for early bird investors at the show.
