Pharrell Williams and Dean & DeLuca team up to add another string to PACE Developer’s bow.
World famous musician Pharrell Williams is in Bangkok today with his parents to publicise ‘Williams Family Kitchen’, a joint venture with Dean & DeLuca. Known for his skills in the music industry, Williams’ expertise includes singing, songwriting, and producing. Expanding his repertoire, Pharrell Williams will be working closely with the high-end, and iconic food brand that has become a popular choice for diners in Bangkok.
Originating in America in 1977 in the SoHo district of New York, Dean & DeLuca has become a symbol of New York. Founders Joel Dean and Giorgio DeLuca wanted to produce great food and entertainment for the masses that resulted in the creation of a lifestyle brand that has spread beyond the big apple. Outside of the states, Dean & DeLuca has outlets in Thailand, Singapore, Japan, Korea, the Philippines and the Middle East.
In November 2014, PACE Development Corporation plc (PACE) acquired Dean and DeLuca. PACE are one of the leading property developers in Thailand who specialise in high-end residential property and luxury mixed used schemes, and this purchase strengthened its position in the market. Wanting to continue the ethos created by Dean & DeLuca, Williams Family Kitchen will be the newest edition to the brand that is already so cemented in Bangkok’s food world.
