Thailand-Property

New furniture store in Hua Hin is “anything but ordinary”

Issue 8 | Feature brought to you by Urban Living Furniture

Joachim and Matt have announced the grand opening of their new furniture shop in Hua Hin, “Urban Living Furniture” on Petchkasem Road, Soi 38 , right next to the shopping village named Plearn Wan. They are welcoming retail and wholesale customers to visit their showroom to have a closer look at their range of furniture that has been carefully selected over the past few months.

Joachim and Matt are very pleased to have found a new and modern 1-A location on Petchkasem Road that provides the ideal environment to signify their chosen brand, “Urban Living”.

A multi-functional website www.urbanliving-furniture.com shall soon be launched and will allow customers to view and pre-select furniture in the comfort of their home or office.

An urban lifestyle feeling can be illustrated by a selection of trendy, modern to contemporary home and outdoor furniture, as well as accessories for which suppliers were chosen who focus on quality rather than quantity, pay attention to details and have tight quality control protocols in place.

After a thorough research of local furniture offers, the new business owners identified a niche for furniture styles that are best labelled as ‘Scandinavian’. It stands for innovative, minimalistic, stylish and solid elegance that will give a home a distinct and tasteful ambience of modern urbanity, and inspired them to develop their company motto “Anything but Ordinary”.

Joachim and Matt have also high ambitions to establish their business as an integrated furniture solution provider to wholesale customers, for which Joachim and Matt are taking advantage of their individual but complementary skill sets.

Joachim, who used to be an international Senior Banker in complex corporate finance subjects, has developed a distinct marketing strategy for residential property developers as well as for restaurant, bar and boutique hotel owners, that is based on “value building blocks” from conception to installation of an interior design for a particular project.

Matt, on the contrary, has an interior design background obtained from the renowned Raffles Design Institute in Singapore. By combining a business with a creative mind, these two have put together a business concept that they believe is unrivalled.

The feedback from pre-marketing meetings with property developers and private chats at business network meetings were quite positive and encouraged them to roll out their concept to a wider audience as soon as their retail business is established.

Retail customers who find their way to the showroom will be assisted in making the best choices for their home, whether it is a condo or a house. Matt stands by to help select a furniture style, fabric or colour that not only blends into a home but also meets the individual preference of a customer. On request, Matt will also visit a home to provide ideas for creating a new home ambience within a given budget.

Overall, furniture shoppers in Hua Hin will appreciate the new start-up of Urban Living Furniture, not only because its concept is geared towards new lifestyle trends and the desire of developers to see more creativity in furniture package solutions, but also because it offers modern and stylish, and more upmarket furniture, that shoppers would otherwise only find in Bangkok.