MINI team with The Lofts Asoke

Raimon Land and MINI Thailand collaborate for purchasers at The Lofts Asoke.

Thailand’s leading high-end real estate developer Raimon Land PLC announces their first exclusive partnership of its project The Lofts Asoke with the British based premium car brand, MINI Thailand. The MINI@THE LOFTS special offer is worth over THB 500,000. The campaign caters for customers with their own distinctive style as it unveils the latest MINI Clubman at The Lofts Asoke.  

Inspired by the stylish industrial warehouse loft districts like Tribeca and SoHo in Manhattan, New York, The Lofts Asoke was designed for inner city living. Rising 45 storeys high on 1.5 Rai (2,663 sq m), the residences are decorated with varying interior themes, conveying “Your True Identity”. The raw-themed interior showcases the beauty of the raw materials used, while the bold-themed interior stylishly emphasises the uniqueness of the scheme with high ceilings as response to buyer demand.

The Lofts Asoke is situated in the central business district of Asoke, which is surrounded by facilities and conveniences such as shopping centres and restaurants. The project is also conveniently located near the BTS and MRT, a must have item for urban dwellers when looking for a new property.

“We see a strand of DNA shared by our customers of The Lofts Asoke and customers of MINI. They have distinctive styles and a sense of individuality. It is our pleasure to be working with MINI Thailand to offer an exclusive deal for our special customers. Our company values the importance of designing The Lofts Asoke to meet the demands of our residents, and all 211 units embodies a sense of sophistication. Raimon Land is a worthwhile investment and could be kept as a family-owned estate or for future investments,” said Adrian Lee, chief executive officer of Raimon Land PLC.

MINI Thailand has introduced the new MINI Clubman at the event, showcasing the car’s growth by 27 cm in length, 9 cm in width and 10 cm at its wheelbase length. Compared to the MINI 5 Door Hatch, the new MINI Clubman is the largest MINI car to date, which redefines the traditional sense of British-style commuting in the 21st century. The MINI Clubman also marks a new adventure in MINI’s premium compact car segment. The model also boasts its boot space of 360 litres, which can also be expanded up to 1,250 litres.  

Preecha Ninatkiattikul, general manager at MINI Thailand commented, “It is MINI Thailand’s pleasure to be working with Raimon Land to offer an exclusive deal for customers of the The Lofts Asoke and of MINI. Beyond the performance and ease in usage, the distinctive and exceptional design of MINI cars is symbolic of the pleasure in driving, which answers to the lifestyles of urbanites. With the partnership of Thailand’s leading high-end real estate developer, Raimon Land, which offers residences in the heart of the city that delivers both convenience and sophistication, we are confident that our partnership will be in the best interest of our customers who will receive two of the best products that answers to their upscale lifestyle”

The special offer is available now with the MINI@THE LOFTS campaign! Raimon Land and MINI Thailand offers this exclusive deal worth over THB 500,000 for customers who reserve both MINI and two and three-bedroom unit or duplex room at The Lofts Asoke until 31 October 2016.