Habitat Group announced its plans for 2018 that will see the firm invest THB 4 billion on developments in Bangkok’s central business district (CBD) along with North Pattaya, the developer’s base. The highlights this year include the launch of Leroy Ruamrudee, a super-luxury residence on Soi Ruamrudee, and multiple luxury condominium projects in the Sukhumvit-Thonglor area.
While the firm has built its reputation in Pattaya for developments such as X2 Pattaya Oceansphere and Wyndham Atlas Wongamat Pattaya, the 2018 plans see the developer enter Bangkok’s CBD for the first time ever. Habitat Group is targeting a first quarter launch date for its introduction to the market, Leroy Ruamrudee.
“The first project to be launched is the ultra-luxury residence named Leroy Ruamrudee on Soi Ruamrudee, a golden location which has seen land prices skyrocket,” Chanin Vanijwongse, Habitat Group CEO, proclaimed. “The project is located in an area where land prices are witnessing their highest appreciation and difficult to find a better location like this. The company is developing two residential units with a utility area of 2,160 square meters totaling THB 250 million.”
Habitat Group eyes Thonglor
Three condominium launches under the Walden brand will take place this year as well. All of the developments will be in the Sukhumvit-Thonglor area and should be announced during the first half of 2018. There are several factors that convinced Habitat Group now was the time to enter Bangkok.
“Habitat Group is confident in the potential and prime location of the projects as well as Thailand’s real estate trend in 2018. It believes the positive trend will continue and will be boosted by several factors owing to a strategic location both in Pattaya and Bangkok’s CBD zone, which continues to witness high growth and demand,” Chanin detailed. “The company foresees the benefit from the government’s investment promotion policies that are increasingly attracting investors and entrepreneurs following the expansion of the mass transit Skytrain system.”
Plans are also in place for Habitat Group to make an additional investment in North Pattaya before the end of the year. Details for this are still being considered, but it will follow the firm’s current investment model for the city that features guaranteed rentals and property management by an international hotel chain.