The first Hyatt Place branded hotel in Southeast Asia has witnessed its soft opening in Patong, Phuket, by the developer Boutique Corporation Ltd.
Prab Thakral, President and Group CEO of the company, said: “As a leading real estate developer and asset manager in Thailand, Boutique Corporation is committed to developing high quality value-adding projects with strong benefits for all stakeholders involved.
“This new property, the first Hyatt Place in Southeast Asia, is a valuable addition to our growing portfolio of prime assets.”
Located in the strategic location of Patong, one of the world’s most famous beach destinations, this Hyatt Place will attract tourists from around the world.
Construction of the Hyatt Place Phuket, Patong started in October 2014 and experienced its soft opening late last week. The hotel features 161 guestrooms with balconies, including 10 suites. Other facilities include a swimming pool, a fitness centre, a restaurant and bar, a business centre and more than 225 sqm of flexible, high-technology meeting and function space.
It is only a short walk from the water front and its position on an elevated piece of land will afford guests panoramic views across the bay.
Prab said the synergies between the strengths of the Hyatt Place brand and Boutique Corporation’s fast-paced style and dynamism create a winning product that fills a gap in the booming Patong market. Moreover, one of the hotel key differentiating factors is the social experience it offers its guests through spacious open areas where guests can mingle, socialize or just relax and are looked after by Hyatt “Gallery Hosts”.
The operating model is quite unique, with hotel staff working both at the reception and in the F&B open area, enabling a better interaction with the guests and an increased operational efficiency.
“Despite a variety of choices for tourists to stay in Patong beach, we strongly believe that Hyatt Place will stand out by attracting savvy travelers who value a stylish modern environment and a seamless and efficient service.”, he added.
In addition to Hyatt Place, Boutique Corporation is developing another hotel project in Phuket. The company’s long term aspiration is to become a real estate powerhouse with projects in Thailand and beyond and to diversify its real estate asset classes, while keeping a clear focus on hospitality investment.
The company was founded by Prab Thakral in 2004 as a premier asset developer in Thailand. The company portfolio includes hospitality assets such as the high-end serviced residences; Citadines and Oakwood in prime locations in Bangkok, as well as the group’s award winning community mall Rain Hill on Sukhumvit 47 in Bangkok.
