D’Well Grand Asset Company has said adopting a digital strategy is the key for customer communication for Thailand property developers during 2016.
Whilst suggesting the property sector will grow by 5 percent and land prices will continue to rise, the developer of condominium developments which match the needs of the consumer, will be launched, with two projects with a combined sales value of THB 1.2 billion.
Thavanan Tanesdechsundhara (pictured), Managing Director, analysed the property market this year and said that price could double in same locations.
He said this year will be more challenging as new, large property developer enter the property market. Medium-sized developers, he said, need to focus and finding innovative ways to communicate to consumers, such as using online marketing.
D’Well Grand Asset, a medium-sized developer, aims to develop projects with a strength in design and project management to create more value to its projects and to stand out from other projects in the same location.
It will focus on digital marketing to cope with the changing behaviour of its target customers. It will not only introduce project details, but also produce content that matches the lifestyle of its target market to create a community for new generations who are interested in arts and technology for living.
This can build the company’s brand awareness before getting listed on the Stock Exchange within the next three years.
Projects for the company to date have been D’ Mura Ratchayothin, a low-rise condominium with 8-storeys on Phaholyothin Soi 34 with 216 units priced between THB 1.83 million and THB 4 million; and D’ Memoria Phaholyothin Soi , another low-rise condominium with 8-storeys and 123 units which have already been sold and will transfer by Q3 2016.
D’Habitat Ratchapruek is a single house project with 56 units
During 2016 D’Well Grand Asset plans to launch two new projects – one the along Ekamai – Ramintra Expressway worth THB 500 million during the second quarter, along with a low-rise condominium in the Phaholyothin area worth THB 700 million during the fourth quarter.