Issue 11 | Feature brought to you by ICONSIAM
Thailand Property spoke exclusively to Khun Thanawan Chaiwattana, the Managing Director of IconSiam Residence Corporation, to learn more about his vision for the iconic development.
How long did you have the land before deciding how to use it, ad did you always envisage a mixed-use development?
We received the land, a very huge plot, and always had the vision to create a long-lasting development for an outstanding retail environment that would be like no other in the world. Also, as an iconic venue in Bangkok, the scheme was designed to create ICONSIAM to be at the forefront of retail development. It was always meant to be a unique destination, and to provide unparalleled diversity of inspirational and exciting experiences. The luxury retail area will feature two innovative department stores as well as Magnolias Waterfront Residences and The Residences at Mandarin Oriental, Bangkok.
How did the association with Mandarin Oriental happen? Did you approach them or did they approach you?
For The Residences at Mandarin Oriental, Bangkok we selected Mandarin Oriental as our partner since the hotel is the best representation of the “beyond standard” hospitality amassed during its 140-year history of impeccable service. Because
we wanted to create an iconic landmark for Bangkok, and also provide a luxurious condominium beyond any other, we combined the best of Thailand to present a complete offering to worldclass property buyers.
What do you see for the future of branded residences in Bangkok?
In Thailand branded residences have been developed for a while. Many leading property companies are now developing branded residences since it can help to raise the image of living of Thailand to globally recognisable standards. Branded residences provide superior quality, design and services that are not available in other luxury developments. Buyers have bought into the lifestyle element of branded properties, the ownership benefits of an enhanced lifestyle, ease of property management and capital appreciation potential. I expect to see continued growth, both on the demand and supply side, for branded residences in Bangkok and key resort locations, which will be more sophisticated in concept and offer a wellbalanced combination of benefits for the buyer
Obviously the aim is to create an icon. How was the name ICONSIAM chosen?
We wanted to create an Icon of Thailand to represent Thainess to the world, so the name sums up both Thailand in its capacity as a global luxury retail and leisure destination, and the development itself, which focuses attention to a new “axis of luxury” in the city. It is an icon in both its luxury retail and residential capacities, and will be a national landmark. The icon in this context refers to its lasting quality and long-term attractiveness for tourists.
As a Thai icon, what can surpass ICONSIAM in your opinion?
We believe the project will be a beneficial addition to Thailand’s tourism sector aswe will create the glamorous destination in the most prestigious riverside location in Bangkok. We are gathering the best of Thailand in one place, creating the most exciting experience to visitors with absolute Thai DNA. At ICONSIAM visitors are well placed to absorb Thailand’s tradition. Thai people, especially those who are living in Charoen Nakhon road, will have a chance to broaden their business opportunities too, with many tourists arriving. To answer your question, I think this will set something of a trend in the future, although due to the size of the ICONSIAM project it will be some time before another project tops this in terms of size and connectivity to luxury.