In such a massive and growing market, it’s important to stand out from the competition. Even the most perfectly staged property with all the bells and whistles can sit unnoticed if not marketed correctly. The idea of marketing can often feel overwhelming because agents think they either need to do it themselves despite having no professional training in marketing or they believe they need to spend vast sums of money for billboards and balloons. However, with Facebook’s new live video option, it’s easy for any real estate agent to showcase their properties.
Benefits of video
By posting a video to your public Facebook page, you will be sending your property to an audience of 1.65 billion active monthly users. It is unlikely that your video will tap into this entire audience but video posts have an organic reach that is 135 percent greater than photo post.
The ‘sweet spot’ that has the entirety of your video viewed is between 45 and 90 seconds. This means you may not be able to perform an entire viewing of the property, but rather choose a specific topic for the live video such as a recent kitchen updates, beautiful pool areas or luxury bathrooms. This style also provides you with more opportunity to post multiple videos and really create a rapport with your audience.
How to post a video
The best part is Facebook makes it so easy to share videos with your audience with its new live video feature. Simply grab your mobile device and go to post a Facebook status. An option will be to “Go Live” and begin streaming your 45 to 90 second video of the beautiful walk-in wardrobe, neighbourhood park or top-of-the-line kitchen appliances.
Ta-da! That’s all it takes to produce unique and attention grabbing content for your real estate property.
Learn how Instagram works as a marketing tool here.