EXCLUSIVE: To fuel the current high demand from Chinese buyers and investors in Thailand property and real estate, high-end developer Raimon Land recently held a ‘Chinese Investor Seminar’ in association with the Bank of China and Chinese microblogging website Weibo.
Both Bangkok and Pattaya property especially are hot topics for Chinese property buyers investors, and the developer together with its partners presented reasons to purchase and market analysis to more than 60 Chinese guests, most of whom live or are active investors in the Thai market.
Held at The Cube at The River, attendees enjoyed presentations together with a property tour of facilities and residences at the landmark The River development.
Kipsan Beck, Vice President of Branding and Marketing for Raimon Land, speaking exclusively to Dot Property Group, said: “In the past for each completed Raimon Land development, Chinese buyers – including mainland Chinese and Hong Kong Chinese – typically comprised between 6 percent and 10 percent of buyers.
“So far this year our overall bookings by nationality across all properties in Bangkok and Pattaya have seen the numbers of Chinese (including Hong Kong) rising to a little more than 25 percent, making them the single largest buyer group after Thais.
“This is driven both by their interest and familiarity with Thailand property, and supported by Raimon Land’s own commitment to providing service in Chinese language to potential buyers and for after sales service throughout our company.”
Beck added his company has Chinese speakers in every department and has created a Chinese Buyers Guide, as well as adding Chinese language websites and building a strong presence on Weibo and Wechat.
Raimon Land has also been present at roadshows and events in Chinese for China and Bangkok.
He added: “We feel it is essential to have a capability to handle every buyer for the purchase, transfer, post-purchase leasing and resale, property management and beyond, so that’s why Raimon Land has invested time and energy building capability in Thai, English and Chinese speakers across all departments, not just sales.
“Many Chinese buyers know the Thai market, consider the pricing to be very reasonable versus China/Hong Kong, and they like to be able to buy freehold, but choosing what and how to buy can be a little overwhelming.
“We arranged the recent Chinese Investor Seminar to answer their questions and provide an overview of the market.
“With 70 attendees, far more than we expected, we were delighted with the response and more than 25 of the visitors will also join our upcoming property tour to Raimon Land’s Zire and UNIXX Pattaya developments.”
Beck added that the company’s UNIXX South Pattaya development has buyers from 70 different countries, helping to build a truly international sense of community.
He said that many Chinese like that property because of its affordable entry price, the units with the mountain behind and water in front for feng shui reasons, and the expected strong rental yields due to its central location.
This story was written by Andrew Batt, Group Editor of Dot Property Group. Send your news, views, press releases and comments to him at andrew.batt@dotproperty.co.th.
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